3 Pricing Strategies Sellers Use

Perceived Market Value (The Sweet Spot)

When a seller prices in-line with relevant recent sales in the area. This value is established when a buyer and seller come together and agree on the price of a home.

Event Pricing

When a seller prices a little below relevant properties to stand out and create an auction-like environment that generates multiple offers and momentum. They then aim to have buyers emotions drive up the price.

Aspirational Pricing 

Ideal for unique properties or those with some celebrity component related to it. A strategy when seller’s list higher than relevant properties.